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What We Do

Develop. Monetize. Acquire.

Everything we do for your app falls into one of three outcomes. Here's exactly what each one includes.

01 — Develop

Build and publish the right way.

Before you can grow an app, it needs to be built and listed correctly. We help developers get through store review cleanly and set up a foundation that won't cause problems later.

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Store compliance review

We check your app against current Google Play and App Store policies before submission.

Developer account setup

Guidance on account structure, licensing, and distribution across regions.

Pre-launch QA

Store listing, screenshots, and metadata reviewed before you go live.

Ad mediation waterfalls

We configure AdMob, AppLovin, and Unity Ads to bid against each other for the highest eCPM.

Real-time yield tuning

Ongoing adjustments to placements and frequency caps to protect user experience while lifting revenue.

In-app purchase design

Pricing and offer structures built to convert without hurting retention.

02 — Monetize

Turn traffic into revenue.

Ads and in-app purchases only work when they're set up with real bidding competition and tested pricing. We bring 10+ years of ad operations experience to your waterfall.

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03 — Acquire

Get in front of the right users.

Growth comes from two channels: organic store search and paid campaigns. We optimize both so you're not paying for downloads you could have earned for free.

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Keyword & ASO optimization

Metadata and keyword indexing tuned for store search ranking across 40+ geos.

Paid user acquisition

Campaign structures built around a target CPA and positive return on ad spend.

Cohort & retention analysis

We track LTV by cohort so acquisition spend goes toward users who stick around.

Engagement

How an engagement runs

01

Audit

We review your current store listing, ad setup, and metrics — free of charge.

02

Plan

You get a written plan covering development, monetization, and acquisition priorities.

03

Execute

We implement changes directly or work alongside your team, depending on scope.

04

Report & scale

Regular reporting on what moved, and a plan to scale what's working.

FAQ

Common questions

Do you work with apps that have zero downloads yet?

Yes. Pre-launch apps typically start in the Develop phase — compliance review and store setup — before moving into monetization and acquisition once there's traffic to work with.

What ad networks do you support?

Our waterfalls are commonly built on Google AdMob, AppLovin MAX, and Unity Ads, chosen based on your app's category and geographic user base.

Is the initial audit really free?

Yes. Submit your app through the contact form and we'll return a written review of your store listing, ad setup, and growth opportunities at no cost.

How is pricing structured for ongoing work?

Formal engagements are covered under an individually agreed Master Service Agreement, structured around your app's stage and goals. We'll walk you through options after the initial audit.

Not sure where to start?

Tell us about your app and we'll tell you which of the three — develop, monetize, or acquire — matters most right now.