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Mobile Market Facts
Key takeaways for 2025
Google Play vs App Store
The two app marketplaces targeting the most popular mobile operating systems demonstrated no significant growth both in new app publications or download statistics over the past year. This can indicate that the mobile app market has become saturated, with users becoming more selective in their app installations and prioritizing quality over quantity.
Downloads Distribution
Revenue Distribution
Factors Influencing App Success
With consumer preferences and habits permanently changing, companies can face challenges in driving sustained growth of their mobile applications. Focusing on critical mobile app aspects, such as performance, security, user experience, and ASO, can help companies increase visibility and foster long-term engagement.
App Performance
Users expect to complete key tasks within 5 seconds. 2/3 of users face weekly issues like crashes or slow loading. Continued poor performance leads to deletion.
Source: Embrace
User Experience
Of mobile users frequently or occasionally stop using an app due to frustrating visual or navigation issues, such as non-functional buttons or layout problems.
Source: Instabug
ASO Strategy
Custom product pages increased conversion rates by 8% for games. 50% of top apps on App Store updated screenshots more than twice a year to boost discoverability.
Source: AppTweak
Security & Privacy
Users seek security info before using apps. nearly 17% prevent usage if data privacy isn't adequate. Security remains paramount for trust.
Source: Appdome
Native Dominance
Majority of apps use native tech. 79% of iOS apps use Swift, while 77% of Android apps use Kotlin and 20% use Jetpack Compose.
Source: Appfigures
AI & ML Future
79% of developers believe AI and Machine Learning will significantly transform mobile app development within the next 5 years.
Source: Embrace
Drive mobile app success with a trusted tech partner
With intense competition in the mobile app market, fast-paced technology shifts, and evolving consumer expectations, companies can find it challenging to ensure the success of their mobile app initiatives. Collaborating with a reliable software development provider provides them with expertise needed to navigate the market intricacies and mobile app development complexities. Torira Mobile, a tech company with 10+ years of experience in mobile app development, helps companies implement robust, competitive mobile applications that drive user engagement, deliver long-term value to users, and support business growth.
We provide mobile publisher solutions
App Development
Cutting-edge iOS and Android development using the latest frameworks. Native & Cross-platform solutions.
Publishing
Strategic launch planning, ASO optimization, and user acquisition campaigns to skyrocket your reach.
Monetization
Maximize revenue with smart ad integration, in-app purchases, and Web3 economy logic.
Market Intelligence
Gain strategic insights into trends, user behavior, and competitor moves to make informed growth decisions.
User Acquisition
Launch high-performance UA campaigns powered by data, targeting, and creative that convert.
Accelerator Program
Fast-track your app's growth with our tailored accelerator—combining ASO, UA, and monetization into one powerful strategy.
About Torira Mobile
Torira Mobile LLC is a U.S.-registered company specializing in mobile app publishing, optimization, and growth. With years of industry experience, we've helped countless developers transform their apps into successful businesses.
Our team combines technical expertise with marketing know-how to deliver exceptional results for our clients. We pride ourselves on transparency, data-driven decisions, and building long-term partnerships.
U.S. Registered
Legally established in the United States
Global Reach
Serving clients worldwide
Fast Results
Quick implementation and scaling